About
JobsReel was originally founded in 2019 under the name Jobster, evolving rapidly as the recruitment industry entered a major shift. By 2025, it was clear: static job boards no longer drive the attention or reach employers need. Social video does.
That’s why we relaunched as JobsReel.com, the first recruitment brand built entirely for short-form video and social-first job advertising.
Today, JobsReel is the UK’s leading specialist in social media recruitment performance. Over six years, we’ve built one of the largest job-seeker audiences on social media with more than 1 million followers across hundreds of geo-targeted pages, giving our clients access to reach no job board can match.
JobsReel is led by Oliver Adderley, a recruitment marketer with 20+ years' experience across all three eras of hiring: newspapers, job boards, and now short-form video. That unique perspective shapes everything we do, blending creativity, targeting and attention science to deliver consistently better results, faster.
Brand story
The name JobsReel reflects the new reality: people no longer scroll job boards, they scroll feeds. And the content that wins attention today is short, visual, fast-moving and impossible to ignore.
Recruitment changed. Job boards stayed still. JobsReel was built for what comes next.
We created the JobsReel brand because:
Hiring has shifted from static listings to feed-based discovery.
Candidates now expect opportunities to appear in the same formats they consume daily.
Employers need job ads that behave like content, not classifieds.
Traditional recruitment brands don’t speak the language of TikTok, Reels or Shorts.
JobsReel captures this moment perfectly: job content engineered for the feed, designed to cut through noise, amplify reach and attract candidates traditional boards will never touch.
Purpose
Our purpose is simple: to redefine how employers attract talent by shifting recruitment from outdated search-based advertising into high-impact social video, where candidates’ attention actually lives.
We exist to:
Help employers reach people job boards miss entirely.
Deliver predictable, scalable performance across all major social platforms.
Connect candidates with opportunities in the formats they naturally engage with.
Make recruitment advertising more human, more visible, and dramatically more effective.
In short: We turn short-form video into your most powerful hiring engine.
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